Legacy stories, vanity metrics, and “engagement” slides don’t move product. They move egos. The market doesn’t care how long you’ve been around or what your grandfather built. It cares if you solve pain, create wins, and make life easier for the buyer.

If premium cigars were a stock, you wouldn’t buy these dips. You’d limit risk, focus on the players showing discipline, not hope. Lean in on the ones who match receipts to claims, who balance price to actual demand. Cut out the story-spinners and bet on numbers.

Loyalty in business isn’t virtue. It’s control. Discover why the free market rewards duty, execution, and alignment, not blind devotion.

In an industry this small, legacy isn’t something you sell. It’s something you pass on — if you do it right.