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“I’ve Been in Their Shoes - That’s Why I See the Game So Clearly”
MUDA thrives where no one’s willing to say no.
The Cigar Profit
Jun 2710 min read
MUDA on the Shelf: Why Your Brand Isn’t Sticking
In a fragmented supply chain - where state taxes distort MSRP and retailers live or die by bad inventory decisions - a poor branding move doesn’t just hurt a cigar maker’s image. It burdens the entire system.
The Cigar Profit
Jun 2611 min read
Stop Selling Crap: Why Your Brand Is Dead on Arrival
Legacy stories, vanity metrics, and “engagement” slides don’t move product. They move egos. The market doesn’t care how long you’ve been around or what your grandfather built. It cares if you solve pain, create wins, and make life easier for the buyer.
The Cigar Profit
Nov 139 min read
When the Customer Isn't Always Right
Why “Just One More Exception” Kills Your Process: The Real Reason Consultants and Clients Fail
The Cigar Profit
Nov 711 min read
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