Legacy stories, vanity metrics, and “engagement” slides don’t move product. They move egos. The market doesn’t care how long you’ve been around or what your grandfather built. It cares if you solve pain, create wins, and make life easier for the buyer.

Why “Just One More Exception” Kills Your Process: The Real Reason Consultants and Clients Fail

If premium cigars were a stock, you wouldn’t buy these dips. You’d limit risk, focus on the players showing discipline, not hope. Lean in on the ones who match receipts to claims, who balance price to actual demand. Cut out the story-spinners and bet on numbers.

Loyalty in business isn’t virtue. It’s control. Discover why the free market rewards duty, execution, and alignment, not blind devotion.

Why most cigar companies lose by following the crowd 9/16/25 | Jonathan Lipson | The Cigar Profit | Schedule An Exploratory Call Failure...

There was a time when the word “luxury” meant something. A time when buying something came with pride, when ownership meant exclusivity and when brands understood the transaction didn’t end at the register - it began there. That time is gone.