If premium cigars were a stock, you wouldn’t buy these dips. You’d limit risk, focus on the players showing discipline, not hope. Lean in on the ones who match receipts to claims, who balance price to actual demand. Cut out the story-spinners and bet on numbers.

Loyalty in business isn’t virtue. It’s control. Discover why the free market rewards duty, execution, and alignment, not blind devotion.

Because at the end of the day, whether you’re selling, buying, blending, or lighting up… you’re not just holding a product. You’re holding a choice.

Passion is everywhere. Discipline is not.

PCA 2025 isn’t Mardi Gras. It’s not a vacation. And it’s not Bourbon … unless you want your margins pickpocketed by the distraction parade.