The cigar is the constant. What surrounds it - that’s what changes. And if you’re not building for that change, you’re not building anything that’s going to last.

Here's the uncomfortable truth: not every cigar brand can or should hang its hat on the past.

Let’s be honest - this industry’s tone is heavy. Reverent. Formal. In some corners, borderline theatrical.

In an industry this small, legacy isn’t something you sell. It’s something you pass on — if you do it right.