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Positioning in the Age of Exposure
Stop acting like nobody’s watching - because they are.
The premium cigar industry doesn’t have an optics problem - it has an optics delusion.
The Cigar Profit
Aug 710 min read
Sticks and Stones May Break My Bones, But Negotiation Will Not Hurt Me
You don’t need a contract in front of you to be in a negotiation. You’re already in one. Every email where someone dodges a deadline. Every meeting where the real decision maker “isn’t available.” Every client who asks for more without saying what they’re willing to give. Every time you hesitate before asking for what you want.
That’s a negotiation.
The Cigar Profit
Jul 2911 min read
The Factory Is a Stage. The Brand Is the Act.
You Love One. You Trash the Other. Same Factory. Now What?
The Cigar Profit
Jul 1511 min read
Boom, Bust, Repeat: What the Industry Still Hasn’t Learned
The cigar is the constant. What surrounds it - that’s what changes. And if you’re not building for that change, you’re not building anything that’s going to last.
The Cigar Profit
May 228 min read
The Moves You Don’t See Coming: Why the Cigar Industry Needs a Better Way to Transition
In an industry this small, legacy isn’t something you sell.
It’s something you pass on — if you do it right.
The Cigar Profit
Apr 2810 min read
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