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When Innovation Becomes Gimmickry
In an industry built on tradition, consumers can be forgiving. What they don’t forgive is when repetition dresses itself up as something new. That’s when the gimmicks creep in - humidors with a new varnish, “premiumized” old stock, another line extension - distractions in place of real progress.

The Cigar Profit
Aug 2112 min read


Positioning in the Age of Exposure
Stop acting like nobody’s watching - because they are.
The premium cigar industry doesn’t have an optics problem - it has an optics delusion.

The Cigar Profit
Aug 710 min read


Sticks and Stones May Break My Bones, But Negotiation Will Not Hurt Me
You don’t need a contract in front of you to be in a negotiation. You’re already in one. Every email where someone dodges a deadline. Every meeting where the real decision maker “isn’t available.” Every client who asks for more without saying what they’re willing to give. Every time you hesitate before asking for what you want.
That’s a negotiation.

The Cigar Profit
Jul 2911 min read


Luxury is Dead!
There was a time when the word “luxury” meant something. A time when buying something came with pride, when ownership meant exclusivity and when brands understood the transaction didn’t end at the register - it began there.
That time is gone.

The Cigar Profit
Jul 2222 min read


The Factory Is a Stage. The Brand Is the Act.
You Love One. You Trash the Other. Same Factory. Now What?

The Cigar Profit
Jul 1511 min read


“I Only Smoke Cubans” (And Other Retail Conversations That Waste Your Time)
This is your house!!!
And the second you forget that - or let someone else set the tone - you lose the one thing no online discounter, social media “expert,” or self-important blowhard can ever buy:
Authority.

The Cigar Profit
Jul 89 min read


Who’s Training Your Customers?
Here’s the hard truth:
If you’re not the one shaping the way your customer thinks about cigars,
what makes you think they’ll keep buying them from you?

The Cigar Profit
Jul 111 min read


“I’ve Been in Their Shoes - That’s Why I See the Game So Clearly”
MUDA thrives where no one’s willing to say no.

The Cigar Profit
Jun 2710 min read


MUDA on the Shelf: Why Your Brand Isn’t Sticking
In a fragmented supply chain - where state taxes distort MSRP and retailers live or die by bad inventory decisions - a poor branding move doesn’t just hurt a cigar maker’s image. It burdens the entire system.

The Cigar Profit
Jun 2611 min read


Premium and Pointless: How the Cigar Industry Is Pricing Itself Out of Existence
It seems like brands forgot who their real customer is.
It seems like we’ve replaced smart segmentation with blanket prestige.

The Cigar Profit
Jun 1014 min read


It’s Time for Cigar Enthusiasts to Look at This Industry a Different Way
Because at the end of the day, whether you’re selling, buying, blending, or lighting up… you’re not just holding a product. You’re holding a choice.

The Cigar Profit
Jun 38 min read


Boom, Bust, Repeat: What the Industry Still Hasn’t Learned
The cigar is the constant. What surrounds it - that’s what changes. And if you’re not building for that change, you’re not building anything that’s going to last.

The Cigar Profit
May 228 min read


The Audit: What PCA 2025 Really Revealed About the Cigar Industry
Passion is everywhere. Discipline is not.

The Cigar Profit
Apr 1712 min read


PCA New Orleans Isn’t a Bourbon Street Vacation - It’s a Negotiation
PCA 2025 isn’t Mardi Gras. It’s not a vacation. And it’s not Bourbon … unless you want your margins pickpocketed by the distraction parade.

The Cigar Profit
Apr 812 min read
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